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Are you refusing to take part in this recession? If not, you should be. Did you know that the ROI from email marketing is roughly $57.25 for every $1 spent. Where else can you find returns like that; certainly not the stock market these days.
But, how are you building your email lists? This is a question we get frequently. People are resorting to buying lists of people who most likely have no need for their product and therefore they are having very little success in converting those leads to sales.
Check out this article by Exact Target, Ball State University, and Email Marketers Club discussing “Best, Worst & Future Email. You may take away some great tips on how to build an email list that will target customers who are actually interested in your product or service.
If you do not have a way to collect data from your website visitors today, you could be missing out on thousands of HOT leads! Once you’ve collected those leads, you need to automate the follow up and “relationship marketing”. To learn more about how you can create an effective contact us form and set up an automated email marketing campaign, contact us today!
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