Erin Glass

One of the most difficult things to do in business for yourself is to keep going when so many people are telling you you can't do it or you won't do it.  The road to success is a difficult one, but those that can make it will reap amazing rewards. It's not easy and it takes an amazing amount of inner strength, mental strength, and belief in yourself to make it.

I believe it was Robert Frost who authored the poem, "The Road Less Traveled".  One of the only poems that ever stuck in my mind as I was growing up.  He chose to take the road less traveled because he was destined for a different kind of success. Along that road you will see and hear a lot of "Naysayers" and "No's" but it's up to you to forge forward.

How do you do that, I've been asked.  Well, there are many ways you can keep moving forward. One is to surround yourself with positive and supportive people.  As people we have been raised to believe in fact. Something that's been proven, but the shear fact is, that new ways of doing business are just that, new!  There is no proven theory so it's difficult for people to see your potential. You have to maintain the faith.

Another thing that you'll learn is that you will need a GREAT MARKETING plan. Whether you are your product or your product is your product, you need to market it like no other.  How many products have you seen that are virtually crap, but they had an amazing marketing strategy behind them?  They go on to be Billion dollar products!  Let's look at the "Snuggie".  It's a robe worn backwards people!  BUT, the marketing strategy was genius. They've sold over 400 million snuggies and have branched out into providing snuggies for pets and all kinds of things now.  What you may not know is that the snuggie was turned down by dozens of financers before they had their big break and they kept going. They knew that they had something and that all they needed was ONE "yes". 

So, when you hear those no's, just remember you only need ONE yes, so keep the faith and stay focused. I'll leave you with this:

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveller, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I--
I took the one less traveled by,
And that has made all the difference

~ Robert Frost

The Importance of Fresh Content

I’m sure you’ve all seen those websites that look like they haven’t been updated in years and worse they event tell you that they haven’t been updated in years by leaving copyright 2002 at the bottom of their website or articles dated 2007.

What do you immediately think when you see that; that they’re not concerned about providing their customers up-to-date information or that they’re not very progressive or even perhaps they’re out of business?  We could speculate all day long but they might actually be a very successful and capable company.

I’m not telling you this as the main point of fresh content but rather to show you another reason why it’s good to update your site on a regular basis.

One of the best benefits of fresh content is that the search engines love it!  To put in simply, the more times you update your website, the more frequently your site will get “crawled” by the search engines.

They are looking for new content and if they don’t find any, then they may not come back to visit your site for a longer period of time. If they are constantly identifying new content, then the spiders will come back to “crawl” your site more frequently. 

The more frequently these search engines index your site, the higher in rankings your site will become.

If you are saying to yourself, I don’t have time to write fresh content, I would say yes you do.   If you have a blog on your website, update it with a quote or a quick tip.  It doesn’t have to be a novel. 

Maintaining your search engine rankings depends on several variables but having fresh content is one.  I hope you have found this interesting and informative!

To your continued success,

Erin Glass

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“It takes years of hard work to become an overnight success”