One of the most difficult things to do in business for yourself is to keep going when so many people are telling you you can't do it or you won't do it. The road to success is a difficult one, but those that can make it will reap amazing rewards. It's not easy and it takes an amazing amount of inner strength, mental strength, and belief in yourself to make it.
I believe it was Robert Frost who authored the poem, "The Road Less Traveled". One of the only poems that ever stuck in my mind as I was growing up. He chose to take the road less traveled because he was destined for a different kind of success. Along that road you will see and hear a lot of "Naysayers" and "No's" but it's up to you to forge forward.
How do you do that, I've been asked. Well, there are many ways you can keep moving forward. One is to surround yourself with positive and supportive people. As people we have been raised to believe in fact. Something that's been proven, but the shear fact is, that new ways of doing business are just that, new! There is no proven theory so it's difficult for people to see your potential. You have to maintain the faith.
Another thing that you'll learn is that you will need a GREAT MARKETING plan. Whether you are your product or your product is your product, you need to market it like no other. How many products have you seen that are virtually crap, but they had an amazing marketing strategy behind them? They go on to be Billion dollar products! Let's look at the "Snuggie". It's a robe worn backwards people! BUT, the marketing strategy was genius. They've sold over 400 million snuggies and have branched out into providing snuggies for pets and all kinds of things now. What you may not know is that the snuggie was turned down by dozens of financers before they had their big break and they kept going. They knew that they had something and that all they needed was ONE "yes".
So, when you hear those no's, just remember you only need ONE yes, so keep the faith and stay focused. I'll leave you with this:
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveller, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I--
I took the one less traveled by,
And that has made all the difference
~ Robert Frost
Erin Glass
erin.glass@viziun.com
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