Erin Glass

The Importance of Fresh Content

I’m sure you’ve all seen those websites that look like they haven’t been updated in years and worse they event tell you that they haven’t been updated in years by leaving copyright 2002 at the bottom of their website or articles dated 2007.

What do you immediately think when you see that; that they’re not concerned about providing their customers up-to-date information or that they’re not very progressive or even perhaps they’re out of business?  We could speculate all day long but they might actually be a very successful and capable company.

I’m not telling you this as the main point of fresh content but rather to show you another reason why it’s good to update your site on a regular basis.

One of the best benefits of fresh content is that the search engines love it!  To put in simply, the more times you update your website, the more frequently your site will get “crawled” by the search engines.

They are looking for new content and if they don’t find any, then they may not come back to visit your site for a longer period of time. If they are constantly identifying new content, then the spiders will come back to “crawl” your site more frequently. 

The more frequently these search engines index your site, the higher in rankings your site will become.

If you are saying to yourself, I don’t have time to write fresh content, I would say yes you do.   If you have a blog on your website, update it with a quote or a quick tip.  It doesn’t have to be a novel. 

Maintaining your search engine rankings depends on several variables but having fresh content is one.  I hope you have found this interesting and informative!

To your continued success,

Erin Glass

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“It takes years of hard work to become an overnight success”